Image Guidelines
Product Image Guidelines
Follow these guidelines to create professional product images that convert better on marketplaces.
Overview+
High-quality product images are essential for creating compelling listings that convert. This guide provides comprehensive guidelines for capturing, editing, and optimizing product images that meet professional standards.
Following these guidelines ensures your product images are consistent, professional, and optimized for both user experience and search engine visibility.
Best Practices+
Lighting & Composition
- • Use natural lighting when possible, avoid harsh shadows
- • Maintain consistent lighting across all product shots
- • Center the product in the frame with adequate white space
- • Use a clean, neutral background (white or light gray preferred)
Product Presentation
- • Show the product from multiple angles (front, back, sides)
- • Include detail shots of important features or textures
- • Ensure the product is clean and free of dust or fingerprints
- • Style the product appropriately for its intended use
Image Quality
- • Capture images at high resolution (minimum 1200x1200px)
- • Ensure sharp focus on the main product
- • Maintain consistent color accuracy across all images
- • Avoid over-editing that misrepresents the product
Technical Requirements+
File Specifications
- Format: JPEG, PNG, or WebP
- Resolution: Minimum 1200x1200px
- Aspect Ratio: 1:1 (square) preferred
- File Size: Maximum 5MB per image
- Color Space: sRGB
Optimization
- Compression: Balance quality and file size
- Alt Text: Descriptive, keyword-rich
- File Names: Descriptive, SEO-friendly
- Loading: Optimize for fast loading times
Examples+
✓ Good Examples
Proper lighting, clean background, centered composition
Shows product from different perspectives
✗ Poor Examples
Harsh shadows, inconsistent lighting
Distracting background elements
Common Mistakes+
Inconsistent Lighting
Using different lighting setups across product images creates an unprofessional appearance.
Low Resolution Images
Pixelated or blurry images reduce trust and conversion rates.
Cluttered Backgrounds
Busy backgrounds distract from the product and reduce focus.
Over-editing
Excessive filters or editing can misrepresent the actual product.
Missing Alt Text
Lack of descriptive alt text hurts accessibility and SEO.
Ready to Create Professional Listings?
Apply these guidelines to create stunning product images that convert.